The event has been organised to highlight the telecom giant’s partnership with England Rugby. With the upcoming World Cup due to start on Friday, this huge stunt allows fans to have their tweets projected onto the O2 by using the hashtag #WearTheRose.
The 68 projectors and 144 moving headlight fixtures will be lighting up the O2 for the duration of the world cup, that’s a whole 7 weeks! Fans tweets will be visible from sunset to midnight and tweeters selected for broadcast will be sent an exclusive image of their message on the O2.
This magnificent event was launched last week with England Official singer Laura Wright performing Jerusalem (English National Anthem). Laura performed from the roof of the O2 whilst being engulfed by the famous British Red Rose.
Nina Bibby, marketing and consumer director at O2, said: "This is the pinnacle of our 20-year partnership with the England Rugby and is the ultimate demonstration of O2’s support for the team. We’re calling on the entire country to show their support and now we are handing over the incredible opportunity for fans to tweet their messages on The O2 to make the team feel like giants and inspire them onto victory."
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